Xiaohongshu deep-dive

What’s the difference between content centred around utility versus entertainment? Looking at Xiaohongshu (shortened to XHS), often referred to as "China's Instagram and Pinterest", can reveal some answers on what that playbook looks like and how the company developed its own identity and philosophy.It's a content platform that decided to become more of a utility to users rather than entertainment. Relative to Instagram, which is vibe heavy and dependent on accounts followed, XHS concentrates on...