Notes on Superhuman’s Acquisition Loops

Recently sent some notes on aspects of Superhuman’s acquisition loops and business model that interested me to some friends. Since I often ask people to write and send me more memos, thought I’d clean up and share this example. This essay is heavily focused on growth loops, and assumes familiarity with them. If you are not familiar with them recommend reading “Growth Loops are the New Funnels” on the Reforge blog. Companies in the productivity and collaboration space have been raising at high re...