Underutilized Fixed Assets

Every marketplace is unique. But every successful marketplace is unique in the same ways. Historically it’s very hard to find a successful marketplace that wasn’t built on an underutilized fixed asset. Airbnb is a canonical example of this. Someone has a guest bedroom. It’s always there, a fixed asset. But it’s unused and they make no money from it. Until Airbnb, they may not even have considered that they could make money from it. And then suddenly, with Airbnb it generates hundreds of dollars ...