Xiaohongshu product walkthrough

·Chinese Characteristics··

When I asked Twitter what Chinese tech company they want to see profiled, I got many votes for Xiaohongshu (XHS) aka the Chinese take on Instagram. Today we’ll begin the journey by looking at their product.I recorded a 45-minute product walkthrough which premium subscribers have access to in Circles. Here’s the landing page in five minutes.Take me to the videoComing soon to an inbox near you: XHS deep-dive, What Netflix can expect by observing the Chinese streaming platforms’ trajectory (premium...

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