New from Faunalytics: Animal Factory, Factory Farm, Or Something Else? Testing The Language Of Advocacy. by JLRiedi

We sur­veyed 2,000 U.S. adults to see how they re­act to three differ­ent terms for an­i­mal agri­cul­ture, and the re­sults might change how you talk about this is­sue. “An­i­mal fac­tory” sparked a nega­tive re­ac­tion in 79% of peo­ple who saw it, with strong con­nec­tions to con­fine­ment, slaugh­ter, cru­elty, and un­san­i­tary con­di­tions.Read HereBackground“Fac­tory farm­ing” is a com­mon phrase used by an­i­mal ad­vo­cates to de­scribe the in­ten­sive rais­ing of farmed an­i­mals for hu...